History
Calibrium was launched in 2001 as a spin-off from two of Canada's most respected wine importers/wholesalers: Liquid Art Fine Wines Ltd and Winspeer International Group Ltd. Although it has its own sales and marketing team, management team and marketing philosophy, Calibrium leverages off of the extensive experience of the sister companies. This alliance of fine wine companies shares accounting systems, financing and computer systems but each implements a unique marketing strategy.
Calibrium is designed to meet the needs of larger premium wineries that require fully integrated, year-long marketing programs. Calibrium works with an elite set of world class wine brands.
Territory
Calibrium International is an importer / wholesaler of premium wines. We are a truly national agency operating from coast to coast in Canada: British Columbia (BC), Alberta (AB), Saskatchewan (SK), Manitoba (MB) and Ontario (ON), Quebec (QC), Nova Scotia (NS), New Brunswick (NB), Newfoundland and Labrador (NFLD) and Prince Edward Island (PEI).
Suppliers
Calibrium partners with a limited number of wine producers from around the world who offer:
- Premium wines (no bulk wines)
- World Class Facilities (significant production capacity)
- International reputation for premium wine
- Distinctive Service
We provide our suppliers with a unique set of sales and marketing services:
- A mix of "on premise" and "off premise" distribution
- Focus on premium wines only, no beer or spirits
- Independent, not owned by competing brands
- Fully developed and integrated yearlong marketing programs
- Focused Portfolio of brands offering each supplier a higher level
of service For agency inquiries, please contact Richard Dittmar, General Manager at +1604.320.7319 or
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Testimonials
“Calibrium has been an incredible partner for us here at Mendocino Wine Company. I often share with others in the industry that I consider them to be our most professional Distribution Partner. They have a very wine savvy team that is not only committed to their own wine knowledge but also spreading knowledge through out the Canadian Wine Community. What may actually be the most unusual aspect for this company in the wine trade today is their commitment to building brands. This is something that has become something of a lost art. Calibrium gives me hope that Brand Building still live in the wholesale sector.”
Paul Dolan, Partner, Mendocino Wine Company
“Over the last six years Calibrium has been a true partner in helping us to develop our wine sales in Canada. Calibrium understands that we are a family company and that our commercial goals and strategies need to fit within our family's history as a pioneer in Malbec and top quality wines from Argentina. Calibrium has become a larger company in the last few years, yet we still do most of our business in person. Calibrium is the kind of partner that always has a solution to a problem...they are all about reaching the goals and challenges that we put in front of them. In other words, Calibrium is like a husband (or wife to some of you) that you want to grow old with...!”
Laura Catena, President, Bodega Catena Zapata, Owner Luca Winery
“We put all our passion and energy into crafting the best out of our vineyards to provide consumers with an exceptional and top class enjoyment when opening a bottle of BRANCAIA. We never compromise in quality. We never compromise at all - even in seeking professional partnerships for distribution all over the world. Only the best is good enough. Even better if this partnership then turns into friendship. That’s why we love working together with CALIBRIUM of the Trialto Wine Group.”
Barbara & Martin Kronenberg-Widmer, Proprietors Casa Brancaia
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